As over 140,000 guests plan to travel through London Luton Airport (LLA) over the Mother’s Day weekend, are people trading in flowers for flights?   

LLA’s 2025 travel trend predictions, drawn from commissioned research, forecasts the rise of 'Don’t Look Back – Wander', a trend centred around reconnecting with family through meaningful adventures.  

Over half (55%) of travellers stated that they will be prioritising trips with loved ones over solo getaways, and 80% of holidaymakers believe that travel is a great way to celebrate special occasions. Whether it’s a road trip to explore cultural roots (70%), or a special occasion getaway (80%), travel is becoming the ultimate way to reconnect. 

From relaxing retreats on the sunny shores of Nice, to cultural escapes to the streets of Prague and weekend adventures exploring the Venetian canals, LLA’s expansive choice of destinations makes it the perfect place to start a weekend of celebrations, spending quality time with mums, step mums and motherly figures.  

Clare Armstrong, Head of Guest Experience at London Luton Airport, says: “Mother’s Day is all about showing appreciation and making cherished memories, and at London Luton Airport, we’re excited to welcome guests who are travelling to celebrate the women in their lives. There’s a growing trend of meaningful travel, and the simple and friendly guest experience we offer at London Luton Airport is the perfect send off to make family trips even more special. Our excellent selection of airside shops and restaurants are perfect for pre-flight pick me ups and for grabbing deals for last-minute gifts, and whether passengers are heading off on a cultural escape or a relaxing break, we’re here to ensure a stress-free start to every journey this Mother’s Day.”  

For an extra special start to Mother’s Day travels, guests can take advantage of the recently extended hours of LLA’s Prebook Security service, which allows passengers to skip security queues by reserving a 30-minute slot ahead of their arrival at the airport, fast-tracking them into pre-flight relaxation. Open between 3am and 3pm, seven days a week, the service can be booked up to four days before departure, closing 60-minutes before arrival at security*.   

Top Mother’s Day Getaway Destinations from London Luton Airport:  

• Nice, France – Stroll along the Promenade des Anglais, explore the vibrant Old Town, and savour Provençal cuisine in charming bistros. (Flights from £16)  
• Prague, Czech Republic – Wander through the historic streets of the Old Town, visit the majestic Prague Castle, and enjoy a leisurely cruise on the Vltava River. (Flights from £22)  
• Venice, Italy – Glide through the canals on a gondola ride, admire the stunning architecture of St. Mark's Basilica, and indulge in authentic Italian gelato. (Flights from £20)  
• Amsterdam, Netherlands – Cycle along picturesque canals, visit the renowned Van Gogh Museum, and relax in the lush Vondelpark. (Flights from £20)  
• Geneva, Switzerland – Take a scenic boat ride on Lake Geneva, explore the charming Old Town, and treat mum, a step-mum, or a motherly figure to Swiss chocolates from local boutiques. (Flights from £22)  

*Subject to availability  

ENDS  

Notes to Editors:  

The survey of 2,000 respondents (18+) who have been on holiday in the UK or abroad in the last 12 months or are planning to travel abroad in the next 12 months, was carried out by Censuswide between 3rd - 5th December 2024.  

All prices quoted are valid as of 28th February 2025; flight destinations listed are available from London Luton Airport on the following dates:   

• To Nice on the 25th March 2025  
• To Prague on the 24th, 25th, and 26th March 2025  
• To Venice on the 10th, 17th, and 24th March 2025  
• To Amsterdam on the 18th and 20th March 2025  
• To Geneva from the 22nd to 28th March 2025  

 

About London Luton Airport

London Luton Airport (LLA) is one of the UK’s busiest airports, carrying over 16.7 million passengers in 2024. The airport is operated by a consortium, of which the majority shareholder is AENA, the world’s largest airport operator, and InfraBridge, a leading infrastructure investment manager. Airlines include easyJet, Wizz Air, Jet2 (flights begin from April 2025) Ryanair, Tui, FlyOne, Sun Express and El Al.

The Luton Airport Express is a dedicated train service that allows passengers to travel from central London to the LLA terminal in around 30 minutes. The Luton Airport Express runs from St Pancras International to Luton Airport Parkway station and connects seamlessly with the DART, an electrically powered people mover that connects to the airport terminal in less than four minutes.

Last year, LLA was named European Airport of the Year (10-25 million passengers) by ACI EUROPE. 

In 2023, LLA also became only the third major UK airport to achieve Level 4 of the globally recognised Airport Carbon Accreditation scheme, demonstrating that it is ‘transforming its operations to achieve carbon reductions in line with global climate goals’. With a maximum score of 100 and a five-star rating, LLA has been ranked as a sector leader for three consecutive years in the Global Real Estate Sustainability Benchmark (GRESB) benchmark of sustainability governance management and performance of major infrastructure assets worldwide.

To learn about the progress London Luton Airport is making across its sustainability programme please click here.

Further information on London Luton Airport can be found here: https://www.london-luton.co.uk/

Contact Details:

London Luton Airport – PR agency:
E: LLA@tinmancomms.com

London Luton Airport Press Office
T: 01582 395333
E: pressoffice@ltn.aero

URL: https://mediahub.london-luton.co.uk/news/28032025/lla-prepares-for-a-bumper-mothers-day-weekend