As part of its 2025 travel trend predictions, London Luton Airport (LLA) is highlighting the rise of ‘Real Roaming’, a trend that sees holidaymakers swap scrolling for socialising in the hope of making meaningful connections.  

Research commissioned by LLA suggests that two-thirds (66%) of women are embracing a digital detox on their travels this year, falling back in love with the joy of authentic, screen-free cultural immersion.  

Spending an average of 2.7 fewer hours on their devices daily, 58% of female travellers also stated they are excited to organically discover local dining spots, signalling a shift towards ‘living in the moment’.  

Clare Armstrong, Head of Guest Experience at London Luton Airport, commented: “As a leading UK airport for a growing number of destinations, it’s exciting to see a shift towards ‘Real Roaming’ this Galentine’s Day. Our research suggests that over half of our  passengers are looking to immerse themselves in local traditions and embrace the joy of being present on their holidays. It’s clear that travellers are prioritising meaningful, screen-free experiences and Galentine’s Day offers the perfect opportunity for female passengers to disconnect in order to reconnect. As always, our teams across the airport are committed to providing a simple, friendly passenger experience to ensure every ‘gals' trip’ gets off to a flying start.” 

To help plan the perfect girls' trip, London Luton Airport has pulled together the top 5 destination suggestions for reconnecting this Galentine’s Day: 

1. Paris - Wander the cobbled streets of Montmartre before ending the day with a dazzling cabaret at the iconic Moulin Rouge (Flights from £53) 
2. Salzburg - Indulge in local delicacies at Café Tomaselli, explore the magnificent Hohensalzburg Fortress and enjoy a classical concert at the Mozarteum (Flights from £104) 
3. Lisbon - Browse an array of quirky boutique stores in Chiado, followed by an unforgettable night of dancing to classic Fado music in Bairro Alto (Flights from £100) 
4. Marrakech - Take a day trip to the Agafay Desert for a camel ride across the stunning dunes, before enjoying an unforgettable evening of performances by dancers, musicians, and fire-eaters under the stars (Flights from £222) 
5. Barcelona - Immerse yourself in a traditional flamenco class accompanied by wine-tasting and samba in the iconic district of El Born (Flights from £49) 

ENDS 

Notes to Editors: 

1. The survey of 2,000 respondents (18+) who have been on holiday in the UK or abroad in the last 12 months or are planning to travel abroad in the next 12 months, was carried out by Censuswide between 3rd - 5th December 2024. 
2. All prices quoted are valid as of 29th January 2025; flight destinations listed are available from London Luton Airport on the following dates:  

• To Paris, Lisbon and Barcelona on the 11th, 12th and 13th February 2025 
• To Marrakech on the 11th and 13th February 2025 
• To Salzburg on the 13th February 2025 

About London Luton Airport

London Luton Airport (LLA) is one of the UK’s busiest airports, carrying over 16.7 million passengers in 2024. The airport is operated by a consortium, of which the majority shareholder is AENA, the world’s largest airport operator, and InfraBridge, a leading infrastructure investment manager. Airlines include easyJet, Wizz Air, Jet2 (flights begin from April 2025) Ryanair, Tui, FlyOne, Sun Express and El Al.

The Luton Airport Express is a dedicated train service that allows passengers to travel from central London to the LLA terminal in around 30 minutes. The Luton Airport Express runs from St Pancras International to Luton Airport Parkway station and connects seamlessly with the DART, an electrically powered people mover that connects to the airport terminal in less than four minutes.

Last year, LLA was named European Airport of the Year (10-25 million passengers) by ACI EUROPE. 

In 2023, LLA also became only the third major UK airport to achieve Level 4 of the globally recognised Airport Carbon Accreditation scheme, demonstrating that it is ‘transforming its operations to achieve carbon reductions in line with global climate goals’. With a maximum score of 100 and a five-star rating, LLA has been ranked as a sector leader for three consecutive years in the Global Real Estate Sustainability Benchmark (GRESB) benchmark of sustainability governance management and performance of major infrastructure assets worldwide.

To learn about the progress London Luton Airport is making across its sustainability programme please click here.

Further information on London Luton Airport can be found here: https://www.london-luton.co.uk/

Contact Details:

Contact Details:
London Luton Airport – PR agency:
E: LLA@tinmancomms.com

London Luton Airport Press Office
T: 01582 395333
E: pressoffice@ltn.aero

URL: https://mediahub.london-luton.co.uk/news/10022025/lla-celebrates-real-roaming-this-galentines-day