London Luton Airport has joined forces with PG tips to install an ‘emergen-tea’ box, ensuring any Brits who have forgotten to pack their favourite tea can pick up a pack in the airport and enjoy the ‘taste of home’ while holidaying. Branded travel tins will also be given out to accompany the tea bags – the perfect travel companion for future flights.
With summer holidays in full swing, new research* by the tea brand reveals nearly 7 in 10 Brits (69%) admit to packing their favourite tea bags for holidays abroad. With the two most popular reasons being the unbeatable taste of a proper cuppa (60%) closely followed by the taste of home that tea brings (50%).
With half (50%) of Brits forgetting to pack their trusty tea bags, and a whopping 80% of people stating you can’t get a ‘proper cup of tea’ when abroad, many have no choice but to turn to a non-preferred tea to satisfy their cravings whilst abroad (67%).
The promotion follows the re-opening of the travel industry after the Covid-19 pandemic and the continued surge in air travel that will see the airport welcome more than 5 million passengers this summer. As a result, 69% of Brits say they are more likely to pack home comforts, such as tea, for holidays than before the pandemic with 1 in 3 (30%) admitting it is because it is their first time abroad.
London Luton Airport Head of Passenger Services, Clare Armstrong, commented: “The summer is always an exciting time of year for the airport and we are always looking at new ways to provide a warm, friendly welcome and a smooth travel experience for passengers. We appreciate that many people like to pack a few home comforts for their travels, so we were delighted to team up with PG tips to provide this opportunity for passengers to enjoy the taste of a British ‘cuppa’ on their summer holidays.”
Giulia Arena, Brand Manager at PG tips, said: “When it comes to the perfect cuppa, taste is everything and at PG tips we know our taste is what reminds Brits of home – wherever they might be headed! So, we were delighted to partner with London Luton Airport to make sure no tea-lover went without when travelling. Emergen-tea, be gone!”
* Perspectus Global Survey of 2,000 UK adults, June 2022
About London Luton Airport:
London Luton Airport (LLA) is one of the UK’s busiest airports, carrying 58 million passengers in the past five years.
The airport is operated by a consortium of which the majority shareholder is AENA, the world’s largest airport operator, and AMP Capital, a specialist global investment manager. Airlines include easyJet, Wizz Air, Ryanair, Tui, Blue Air, FlyOne, Sun Express and El Al.
Passengers travelling by rail can reach the airport via a half-hourly express rail service which operates between London and Luton Airport Parkway. In addition, work is nearly complete on a light rail system linking the airport with Luton Airport Parkway station. The project is being delivered by the airport owners, Luton Rising – a company owned by Luton Council to enhance local and regional economic growth and social investment.
Contact Details:London Luton Airport Press Office 01582 395333
pressoffice@ltn.aero
URL: https://mediahub.london-luton.co.uk/news/09082022/emergen-tea-box-at-london-luton-airport
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